Creators launch coins of a certain total value. Those coins help you buy either a unit of merchandise or a unit of exclusive content, or select from a basket of merchandise and content. The unit value is the minimum coin that you need to buy and the maximum value contains all the merchandise and exclusive content that the creator is selling. You can also buy a coin and choose to exchange it for merchandise or exclusive content later. In one coin launch, the creator is selling a limited number of merchandise or exclusive content, therefore coins can be sold out quickly.